Amouage is the brainchild of Qaboos Bin Said, the Sultan of Oman. He gave the order to launch a perfume brand which captures, protects and preserves the centuries-old perfume traditions of Oman. Amouage means ‘wave’ in Arabic. The name was also chosen because of its uncanny resemblance to the French word for love, ‘Amour’. The flamboyant Christopher Wong, a former opera singer, is the Creative Director of Amouage. Both design and fragrances are based upon the culture of the Gulf States. Refinement and exclusiveness are top-notch priority for this brand. Furthermore, it is one of the most expensive perfume brands in the world. Amouage has also produced a gamma of bath products, scented candles, room sprays, and a collection of leatherwear which are (manually) made in Florence.