“Beauty in simplicity”, a tag-line that fits make-up brand Chado perfectly. It was created in Geneva by Sylvia Rossel, who named it after her daughter, Charlotte-Dolores. Chado stands for luxurious beauty products and tools, such as eye make-up, brow care and skincare. The nature and cosmopolitan attributes of Geneva were Rossels main source of inspiration, but the balance between European luxury, style and technology is also visible in the brand. The products were created like paintings, based upon the beautiful, natural phenomena in Geneva: the Alpes, Lac Léman, harmonious landscapes, and so much more… Furthermore, high-quality biotechnology plays an important role in the making of the products. The brand uses innovative formula, textures and pigments to focus on what’s really important for it: natural beauty. The main ingredient is the ‘PhytoCellTec Malus Domestica’, an ingredient based on the stem cells of the Uttwiler Spätlauber, a rare Swiss apple. Its active ingredients elevate the vitality of the stem cells, which prevents ageing. The required stem cells are generated by a Swiss biotechnological process. The brand is a combination of innovation, nature and elegance.